Wednesday, December 07, 2005

Customer Appreciation Day

Today was a fun day. I had the opportunity join our team in delivering poinsettia flowers and a Christmas card to some of our most loyal customers. In just about every case these customers were blown away with our "outrageous customer service". I know that I have never been recognized quite like this from any place where I do business, so I can understand the emotions they must feel.

I can't wait to work at the store on Veterans Parkway tonight and hear about some of the comments we we receive from customers calling in to thank us. We do this to thank our customers and yet they end up overwhelmed with the effort we put out to thank them. I know it makes everyone feel a little bit better about the job we are doing at Papa John's and hopefully gets everyone into the Christmas spirit a little bit as well.

Loyal customers are the backbone of any business. Most experts estimate that 20% of customers do 80% of the business and I suppose it is not that much different with us. So, I am glad to take a day to drive around and thank our customers with a Christmas flower. They need to know that we don't take them for granted and that we will always try to outwork our competitors. It is the reason we are so successful. And, best of all, I think it shows what a good neighbor we are as well.

by Doug Harris, President/CEO
Lan-Switch Enterprises, Inc.